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Complex Molecules

The Complex Molecules group members focused on analysis of the local CARTA mass transit system in the Lowcountry. After reviewing information on the demographics of riders, the organization and diversity of CARTA employees, and the route system, group members concluded that several changes must be made in order to promote mass transit in the Lowcountry. Recommendations included reevaluating current routes to include additional high traffic/higher need areas, diversifying the personnel and drivers of CARTA to reflect the demographics of CARTA's ridership, and providing a greater visibility of CARTA through advertisements that may attract interest from varying age groups.